Chiap Heng Ch'ng (M) Sdn Bhd
Symbol of a Leading Brand...
Who We Are
Established in 1969, Chiap Heng Ch'ng (M) Sdn Bhd (CHC) is a distinguished foodstuff importer and trading company with a remarkable legacy spanning over 50 years. From its humble beginnings as a small shop trading in dried foodstuffs, CHC has evolved into a major player in the local market for processed and canned food.
In 1982, guided by the visionary Mr. Pee Chit Min, CHC transitioned its focus to canned foods, anticipating the growing demand for convenient and hassle-free food options. The result was the birth of the renowned Peace Brand, offering premium quality desserts and other delicacies. Today, CHC stands as a symbol of reliability, quality, and innovation in the food industry.
Our Vision
Empowering Partners, Enriching Lives
Our Mision
To equip our agents and distributors with Premium Quality Brands, nurturing long-term success in the food industry.
Guided by our vision and mission, Chiap Heng Ch'ng (M) Sdn Bhd is committed to empowering our agents and distributors. We aim to enrich lives by providing not just products but a pathway to long-term success in the dynamic and competitive food industry. Our focus is on equipping our partners with premium quality brands that resonate with discerning consumers.
AWARDS
Awards Selection Criteria:
Quality Market Dominance
Customer Loyalty
Longevity
Market Acceptance
Goodwill
Peace Brand proudly received the Superbrands Malaysia 2005 Award and the Prestigious Golden Bull Award in 2006 (The 4th Malaysia 100 Outstanding SMEs.) These accolades stand as a testament to our unwavering dedication to quality, customer satisfaction, and industry leadership. Thank you for choosing Peace Brand - where excellence meets recognition.
Superbrands Malaysia
Award 2005
Golden Bull Award
2006
Business Of The Year
Award Malaysia 2006
